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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781118621998
· 쪽수 : 336쪽
목차
Notes on Contributors vi
Preface vii
Acknowledgments x
1 Global Communication: Background 1
2 Development Research Traditions and Global Communication 31
3 The Message: The Role of International Organizations 47
4 Public Diplomacy: New Dimensions and Implications Nancy Snow 64
5 The Medium: Global Technologies and Organizations 80
6 The Internet: The Evolving Frontier 96
7 American Multimedia Conglomerates 117
8 Stakeholders of Multimedia Conglomerates Outside the United States 148
9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape Alexa Robertson 164
10 Global Issues, Music, and MTV 181
11 CNN: International Role, Impact, and Global Competitors 198
12 The Role of Global News Agencies 222
13 Arab Media and the Al Jazeera Effect Lawrence Pintak 235
14 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia Junhao Hong 248
15 The Role of Global Advertising 275
16 Summary and Conclusions 287
Select Bibliography 304
Index 312