Data Smart: Using Data Science to Transform Information Into Insight (Paperback)

Introduction xiii

1 Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask 1

2 Cluster Analysis Part I: Using K-Means to Segment Your Customer Base 29

3 Naïve Bayes and the Incredible Lightness of Being an Idiot 77

4 Optimization Modeling: Because That "Fresh Squeezed" Orange Juice Ain't Gonna Blend Itself 101

5 Cluster Analysis Part II: Network Graphs and Community Detection 155

6 The Granddaddy of Supervised Artificial Intelligence—Regression 205

7 Ensemble Models: A Whole Lot of Bad Pizza 251

8 Forecasting: Breathe Easy; You Can't Win 285

9 Outlier Detection: Just Because They're Odd Doesn’t Mean They're Unimportant 335

10 Moving from Spreadsheets into R 361

Conclusion 395

Index 401