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· 분류 : 외국도서 > 경제경영 > 경력관리 > 구인구직
· ISBN : 9781118678565
· 쪽수 : 384쪽
· 출판일 : 2013-10-07
목차
Introduction 1
Part I: Preparing for Your Job Search 5
Chapter 1: The Lowdown on Social Media for Job Hunters 7
Chapter 2: Setting Yourself Up for a Successful Job Search 17
Chapter 3: Reviewing the Essentials of Online Networking 37
Part II: Marketing Yourself with a Personal Brand 53
Chapter 4: Personal Branding 101 55
Chapter 5: Crafting Keywords, Value Statements, and More 75
Chapter 6: Blogging Your Way to a Job Interview 91
Chapter 7: Facing Your Online Reputation 109
Part III: Crafting Web Résumés with LinkedIn, Video, and More 129
Chapter 8: Updating Your Résumé for an Online Audience 131
Chapter 9: Using LinkedIn to Put Your Best Profi le Forward 145
Chapter 10: Producing a Compelling Video Résumé 179
Chapter 11: Casting a Wide Net with Other Online Résumés 199
Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 217
Chapter 12: Uncovering the Hidden Job Market with Twitter 219
Chapter 13: Using Facebook as a Job Hunter 245
Chapter 14: Getting Familiar with Other Networks for Job Hunters 265
Part V: Executing Your Proactive Social Media Job Hunt Strategies 279
Chapter 15: Triangulating Opportunities, Companies, and People to Target 281
Chapter 16: Discovering a Company’s Needs 295
Chapter 17: Embracing the Informational Interview for an Insider Advantage 303
Chapter 18: Engaging with Hiring Managers through Social Media 317
Part VI: The Part of Tens 331
Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 333
Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 337
Chapter 21: Ten Common Mistakes People Make When Using Social Media 341
Index 347
