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· 분류 : 외국도서 > 건축/디자인 > 건축 > 건축일반
· ISBN : 9781118692998
· 쪽수 : 320쪽
· 출판일 : 2015-06-02
목차
Foreword to the Second Edition viii
Foreword to the First Edition x
Acknowledgments xii
Introduction xv
1 What Is Environmental Graphic Design? 2
The Spectrum of EGD Activity 5
The Importance of EGD Today 10
Digital Information Systems and EGD 16
You Can't Learn This in College 21
What's Ahead in This Book 22
2 The Design Process 24
The Client Is Part of the Process 26
The Design Process Applied to EGD 26
Phase 1: Data Collection and Analysis (Predesign) 28
Phase 2: Schematic Design 30
Phase 3: Design Development 38
Phase 4: Documentation 48
Phase 5: Bidding (Postdesign) 60
Phase 6: Fabrication/Installation Observation 65
Phase 7: Postinstallation Evaluation 77
Chapter Wrap-Up 78
3 Overview of the Signage Pyramid Method 80
Genesis of a Design Approach 80
The Signage Pyramid's Component Systems 81
The Signage Pyramid and Resource Allocation 84
Chapter Wrap-up 89
4 The Information Content System 90
Kinds of Sign Information Content 91
Hierarchy of Content 98
Developing the Sign Information Content System 100
Navigation: Message Hierarchy and Proximity 111
Other Factors Affecting the Sign Information Content System 114
Pictorial Information Content 123
Signage Master Plans 125
Chapter Wrap-Up 125
5 The Graphic System 126
Typography Overview 127
Choosing a Typeface 129
Typographic Treatment 134
Typographic Considerations in Signage for People Who Read by Touch 141
Symbols and Arrows 143
Diagrams 150
Other Graphic Elements 156
Color 157
Layout 165
Overview of Sign Graphic Application Processes 181
Chapter Wrap-up 191
6 The Hardware System 192
Shape 193
Connotations of Form 200
Sign Mounting Considerations 203
Sign Size Considerations 209
Sign Lighting Overview 212
Sign Materials Overview 218
Basic Sign Materials 222
Electronic Digital Display Units 236
Stock Sign Hardware Systems 244
Sign Materials and Codes 246
Overview of Sign Coatings and Finishes 247
Chapter Wrap-up 255
Gallery 256
Image Credits 286
Bibliography 292
Index 295
