Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger Than Ever (Hardcover)

Foreword by William C. Taylor ix

Introduction: The Great Uncertainty xiii

PART 1 LEADING YOURSELF

Chapter 1: The New Normal 3

Chapter 2: The Truth, Nothing But the Truth 23

Chapter 3: Problems and the Healing Process 39

Chapter 4: Control and Uncertainty 51

Chapter 5: Exercise Your Intuition 65

PART 2 LEADING YOUR ORGANIZATION

Chapter 6: Be Really Good at the Basics 81

Chapter 7: The Value of a Value Proposition 91

Chapter 8: Be Available 103

Chapter 9: Motivate and Inspire 113

Chapter 10: Leverage Your Assets 125

PART 3 LEADING THE WAY

Chapter 11: Reputation Counts 137

Chapter 12: Create Buzz (But Manage Crisis) 147

Chapter 13: Build Momentum 161

Chapter 14: Practice Incremental Evolution 171

Conclusion: Lead On 181

Notes 185

Acknowledgments 191

About the Authors 193

Index 195