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· 분류 : 외국도서 > 경제경영 > 통계
· ISBN : 9781118752364
· 쪽수 : 160쪽
· 출판일 : 2014-03-17
목차
Preface ix
About the Author xi
Part I Questions 1
Chapter 1 The Challenge of Intangibles 3
Learning Objectives 3
Chapter Overview 3
Questions 4
Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily 9
Learning Objectives 9
Chapter Overview 9
Questions 10
Chapter 3 The Illusion of Intangibles: Why Immeasurables Aren’t 15
Learning Objectives 15
Chapter Overview 15
Questions 16
Chapter 4 Clarifying the Measurement Problem 23
Learning Objectives 23
Chapter Overview 23
Questions 24
Chapter 5 Calibrated Estimates: How Much Do You Know Now? 31
Learning Objectives 31
Chapter Overview 31
Questions 32
Chapter 6 Quantifying Risk through Modeling 39
Learning Objectives 39
Chapter Overview 39
Questions 40
Chapter 7 Quantifying the Value of Information 47
Learning Objectives 47
Chapter Overview 47
Questions 48
Chapter 8 The Transition: From What to Measure to How to Measure 55
Learning Objectives 55
Chapter Overview 55
Questions 56
Chapter 9 Sampling Reality: How Observing Some Things Tells Us about All Things 61
Learning Objectives 61
Chapter Overview 61
Questions 62
Chapter 10 Bayes: Adding to What You Know Now 69
Learning Objectives 69
Chapter Overview 69
Questions 70
Chapter 11 Preference and Attitudes: The Softer Side of Measurement 77
Learning Objectives 77
Chapter Overview 77
Questions 78
Chapter 12 The Ultimate Measurement Instrument: Human Judges 87
Learning Objectives 87
Chapter Overview 87
Questions 88
Chapter 13 New Measurement Instruments for Management 93
Learning Objectives 93
Chapter Overview 93
Questions 94
Chapter 14 A Universal Measurement Method: Applied Information Economics 99
Learning Objectives 99
Chapter Overview 99
Questions 100
Part II Answers 105
Chapter 1 The Challenge of Intangibles 107
Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily 109
Chapter 3 The Illusion of Intangibles: Why Immeasurables Aren’t 111
Chapter 4 Clarifying the Measurement Problem 115
Chapter 5 Calibrated Estimates: How Much Do You Know Now? 117
Chapter 6 Quantifying Risk through Modeling 119
Chapter 7 Quantifying the Value of Information 125
Chapter 8 The Transition: From What to Measure to How to Measure 129
Chapter 9 Sampling Reality: How Observing Some Things Tells Us about All Things 131
Chapter 10 Bayes: Adding to What You Know Now 135
Chapter 11 Preference and Attitudes: The Softer Side of Measurement 137
Chapter 12 The Ultimate Measurement Instrument: Human Judges 139
Chapter 13 New Measurement Instruments for Management 141
Chapter 14 A Universal Measurement Method: Applied Information Economics 143
