책 이미지
eBook 미리보기
책 정보
· 제목 : The PR Masterclass - How to Develop a PublicRelations Strategy That Works (Hardcover)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781118756232
· 쪽수 : 208쪽
· 출판일 : 2014-02-10
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781118756232
· 쪽수 : 208쪽
· 출판일 : 2014-02-10
목차
Foreword vii
Preface xi
1 Why Public Relations Campaigns Fail – and How to Make Them Succeed 1
2 How to Develop a Story Idea that Is Newsworthy 23
3 How to Build and Maintain an Effective List of Journalists 49
4 How to Write an Attention-Grabbing Press Release 67
5 Dealing with Incoming Media Enquiries 97
6 How to Successfully Pitch a Letter 109
7 Persuade the Public with Compelling Comment Articles 129
8 The Secrets of Effective Television and Radio Appearances 147
9 How to Choose an Agency or Consultant 159
10 Future Learning 173
About the Author 181
Acknowledgements 183
Index 185
