[eBook Code] The Presentation Lab (eBook Code, 1st)

Element A Introduction

A₁ Before We Get Started...The Presentation Labs Hypothesis 004

A₂ Welcome tgo the Presentation Lab 008

A₃ What this Book Is Not About... 012

A₄ The Impact (& Sourse) of Poor Presentations 016

A₅ Myth Busting 020

Element B The Basic Tools for the Job

B₁ The Power of Inspiration: From Okay ...to Good ...to Optimized 030

B₂ The Appliance of Science: A Beginner's Guide 034

B₃ Business Storytelling: What's All the Fuss About? 038

B₄ Business Storytelling: Getting Your Story Straight 042

B₅ Introducing Presentation Optimization 048

Element C The Base Elements of Your Presentation

C₁ The Base Elements of Your Presentation 054

C₂ Respect the Audience 056

C₃ Audiences: The Most Complex of Beasts... 058

C₄ The Audience Pathway 074

C₅ Message: What's the Point? 082

C₆ Messaging: Simplicity Is Not Stupidity 086

C₇ Give Them Something They Will Remember ... And Then Let It Travel 088

C₈ Structuring Your Message: The Power of the Storyflow 092

Element D Creating Compelling Content

D₁ What Is Content 098

D₂ Slicing Up Your Content (With a Little Help from Occam's Razor) 108

D₃ Valuable Visuals 120

D₄ A Picture Paints a Thousand (Different) Words... 122

D₅ Open Access Imagery 138

D₆ Art over Effectiveness 142

D₇ Dealing with Data 150

D₈ From Visual Concept to Visual Presentation Aid 158

D₉ In Conclusion 160

Element E Delivering thew Final Results

E₁ PowerPoint, the Shed, & an Electric Screwdriver 164

E₂ What Is Blended Presenting? 168

E₃ Understanding the Presentation Landscape 170

E₄ Blended Presenting: A Customer's Tale 180

E₅ Tools for the Job 184

E₆ Something for the Sales Managers 206

F₁ Putting the Theory into Practice 210

G₁ In Case of Emergency ... Strategies for Dealing with Last-Minute Deadlines 236

H₁ Conclusion 242

References 244

Index 248