책 이미지
책 정보
· 분류 : 외국도서 > 컴퓨터 > 정보통신기술(IT)
· ISBN : 9781118897782
· 쪽수 : 504쪽
· 출판일 : 2014-12-22
목차
Part 1: Digital Technology Trends Transforming How Business is Done
Chapter 1: Doing Business in Digital Times
Chapter 2: Data Governance and IT Architecture Support Long-Term Performance
Chapter 3: Data Management, Big Data Analytics & Records Management
Chapter 4: Networks for Efficient Operations and Sustainability
Chapter 5: CyberSecurity and Risk Management
Part 2: Winning, Engaging, and Retaining Consumers with Technology
Chapter 6: Attracting Buyers with Search, Semantic, and Recommendation Technology
Chapter 7: Social Networking, Engagement and Social Metrics
Chapter 8: Retail, E-commerce and Mobile Commerce Technology
Part 3: Optimizing Performance with Enterprise Systems and Analytics
Chapter 9: Effective and Efficient Business Functions
Chapter 10: Strategic Technology and Enterprise Systems
Chapter 11: Data Visualization and Geographic Information Systems
Part 4: Managing Business Relationships, Projects, and Codes of Ethics
Chapter 12: IT Strategy and Balanced Scorecard
Chapter 13: Project Management and SDLC
Chapter 14: Ethical Risks and Responsibilities of IT Innovations
