[eBook Code] The Soft Edge (eBook Code, 1st)

Foreword by Tom Peters xi

Preface: A Tale of Transformation—and Lasting Productivity Gains xvii

1 A Wellspring of Enduring Innovation: The Soft Edge 1

2 Hard Versus Soft: The Fight for Resources 20

3 Trust: The Force Multiplier of All Things Good 36

4 Smarts: How Fast Can You and Your Company Adapt? 66

5 Teams: Great Things Come to the Lean and Diverse 100

6 Taste: Beauty Made Practical, Magic Made Profitable 137

7 Story: The Power of Story, Ancient and New 173

Conclusion: The Sweet Spot of High Performance 209

Afterword by Clayton M. Christensen 219

Notes 223

Acknowledgments 233

About the Author 237

Index 238