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· 분류 : 외국도서 > 경제경영 > 경력관리 > 일반
· ISBN : 9781118915554
· 쪽수 : 368쪽
· 출판일 : 2014-07-14
목차
Introduction 1
Part I: Why Is Personal Branding Important? 5
Chapter 1: Showing the World Who You Are 7
Chapter 2: Appreciating the Power of Branding 25
Chapter 3: Case Studies in Personal Branding Success 39
Part II: Knowing Your Brand 53
Chapter 4: Defining Who You Are 55
Chapter 5: Spotting Your Target Audience 87
Chapter 6: Knowing Your Niche — and Your Competitors 101
Chapter 7: Crafting Your Personal Brand Profile 113
Chapter 8: Writing Your Story 125
Part III: Communicating Your Brand with the World 139
Chapter 9: Branding Your Traditional Communication Tools 141
Chapter 10: Communicating Your Brand Online 161
Chapter 11: Planning Your Personal Brand Communications 195
Part IV: Controlling Your Brand Ecosystem 211
Chapter 12: Fashioning Your Image to Match Your Personal Brand 213
Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233
Chapter 14: Focusing on Special Populations 251
Chapter 15: Building and Nurturing Your Network 271
Chapter 16: Personal Branding in the Workplace 287
Part V: The Part of Tens 305
Chapter 17: Ten Key Benefits of Personal Branding 307
Chapter 18: Ten Ways You Can Sink Your Brand 311
Chapter 19: Ten Ways to Demonstrate Your Brand 315
Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321
Index 325
