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· 분류 : 외국도서 > 컴퓨터 > 디지털 미디어 > 비디오/애니메이션
· ISBN : 9781118958179
· 쪽수 : 416쪽
· 출판일 : 2015-04-27
목차
Introduction 1
Part I: Getting Started With YouTube Channels 7
Chapter 1: Making a Home on YouTube 9
Chapter 2: The Basics of YouTube 25
Chapter 3: Building Your Channel from the Ground Up 55
Part II: Making Good Videos and Not Making Bad Videos 77
Chapter 4: What Makes a Good Video a Good Video? 79
Chapter 5: Making Plans Both Large and Small 99
Chapter 6: Acquiring the Tools of the Trade 121
Chapter 7: Putting It All Together to Capture Some Video 139
Chapter 8: Fixing It in Post: The Edit 157
Chapter 9: Preparing for Upload Day 181
Part III: Growing and Knowing Your Audience 209
Chapter 10: Building Your Audience 211
Chapter 11: Knowing Your Audience 247
Part IV: YouTube Channels Are Serious Business 279
Chapter 12: How and Why Businesses Use YouTube 281
Chapter 13: Expanding Your Audience through YouTube Advertising 297
Chapter 14: Mining the YouTube Goldmine 331
Part V: The Part of Tens 353
Chapter 15: Ten Key Steps to Improving YouTube Search Results 355
Chapter 16: Ten Things to Know About Copyright 363
Index 371
