![[eBook Code] YouthNation](./img_thumb/9781118982532.jpg?v=20260812.jpg)
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![[eBook Code] YouthNation](/img_thumb/9781118982532.jpg?v=20260812.jpg)
책 정보
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118982532
· 쪽수 : 320쪽
· 출판일 : 2015-04-02
목차
Foreword: By Antonio Lucio ix
Acknowledgments xiii
Disclosures xvii
How to Connect with Me and Learn more about YouthNation xix
Introduction: Forever Young xxi
Chapter 1 From Status Symbol to Status Update 1
Chapter 2 From Things to Thrills 13
Chapter 3 The Rise of Electronic Dance Music 35
Chapter 4 Access over Ownership 45
Chapter 5 The Communal Table 55
Chapter 6 The Peer-to-Peer Economy 67
Chapter 7 The Power of the Crowd 81
Chapter 8 Free Agency 97
Chapter 9 Lifehacking 115
Chapter 10 The Field Guide to Lifehackers 131
Let’s Pivot to Brand Building 146
Chapter 11 TV, the NFL, and the End of Demographics 149
Chapter 12 The Game-Changing Science of Media 157
Chapter 13 Big Data 101 173
Chapter 14 People Are Brands 183
Chapter 15 Brands Are People 213
Chapter 16 A StoryWorth Sharing 223
Epilogue 249
Endnotes 259
Index 267
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