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· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 인터넷 마켓팅
· ISBN : 9781119016090
· 쪽수 : 360쪽
· 출판일 : 2015-04-20
목차
Introduction 1
Part I: Getting Started with Social Media Optimization 5
Chapter 1: Building the Foundations of Social Media Optimization 7
Chapter 2: SMO Is the New SEO 17
Chapter 3: Starting Your SMO Journey 31
Part II: The Push and Pull of SMO 51
Chapter 4: Driving Traffic to Your Website 53
Chapter 5: Widening Your Reach 69
Chapter 6: Raising Awareness of Your Social Media Presence 83
Part III: Leveraging Social Media with Your Website 93
Chapter 7: Integrating Social Media Tools 95
Chapter 8: Inspiring User Engagement 109
Chapter 9: Implementing Social Media Standards and Protocols 119
Part IV: Mastering Practical SMO 131
Chapter 10: Promoting Your Content 133
Chapter 11: Using SMO to Sell Products or Services 157
Chapter 12: Enriching Events with Social Media 169
Chapter 13: Building Your Brand and Establishing Expertise 187
Chapter 14: Managing Reputation 203
Chapter 15: Creating a Crisis Management Resource 223
Part V: Building Your Social Media Presence 237
Chapter 16: Integrating SMO into Your Workflow 239
Chapter 17: Finding Your Followers 263
Chapter 18: Tapping Into the Vox Populi 285
Chapter 19: Tracking Progress and Measuring Success 297
Part VI: The Part of Tens 315
Chapter 20: Ten Rules of Social Media Optimization 317
Chapter 21: Ten Tools for Managing Your Social Media Presence 323
Index 329
