Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time (Paperback, 3)

Foreword by Guy Kawasaki xi

Introduction xiii

Chapter 1: An Introduction to the Social Media Landscape 1

What Exactly Is Social Media? 2

Social Media Really Is a Big Deal 5

The Different Types of Social Media

Sites—Content to Suit Every Market 8

A Closer Look at Microblogging 13

Introducing . . . Twitter! 15

Chapter 2: Why Is Twitter So Powerful? 19

Twitter and Its Successes 19

The Power of Twitter’s Immediate Feedback 21

Instant Access to Smart People 24/7 23

Chapter 3: Getting Started the Right Way on Twitter 25

Signing Up—Does Twitter Have the Web’s Most Friendly Registration Page? 25

Who’s on Twitter? Your First Followers! 30

Create an Inviting Twitter Profile 33

Building Out Your Profile 44

Checking Out Security and Privacy 55

Notifications to Notice 57

Tweeting with Your Mobile Phone 59

A Winning Social Media Philosophy 60

Sending Your Very First Tweet 63

Becoming a Follower 64

A Word about Security 64

Chapter 4: Twitter Setup and Design 67

Twitter Name 67

Twitter Setup 69

The Twitter Profile Photo 72

Twitter Interface Basics 75

Twitter Graphics 79

Now . . . What about TweetPages? 84

Chapter 5: Building a Following on Twitter 85

Quantity or Quality: Choosing the Type of Following You Want 87

Quality: How to Be Intentional about Creating Your Own Network of Experts 90

Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter 98

Klout and Page Rank 112

Chapter 6: The Art of the Tweet 115

Tweet Etiquette 116

The Benefits of Following before Tweeting 124

How to Join a Conversation 125

How to Be Interesting on Twitter 128

How to Drive Behavior 148

Chapter 7: The Magic of Connecting with Customers on Twitter 151

Identifying Problems and Soliciting Feedback 152

Discovering Your Top Fans, Promoters, and Evangelists 155

Your Personal Help Desk 160

Chapter 8: Leveraging Twitter for Team Communication 167

Twitter for Virtual Team Leaders 168

Creating a Twitter Account for a Virtual Team 170

Building a Team with Twitter 171

Chapter 9: Using Twitter to Help Build Your Brand 177

Create a Story 179

Portraying Your Brand with Your Profile 181

Tweet Style—What to Say When You’re Building a Brand and How to Say It 184

Reinforce the Core Message 195

Repetition, Repetition, Repetition 198

Writing the Tweets 199

Win Retweets 200

Create Hashtags and Run Hashtag Chats 201

Chapter 10: Leveraging Twitter to Drive Follower Behavior 205

Driving Followers to a Website 206

Promoting a Blog on Twitter 206

Twitter as a Resource for Post Ideas 211

Driving Followers to the Mall 213

Can You Put Affiliate Links on Twitter? 216

Driving Followers to Register 217

Tracking Results and Testing Strategies 219

Tracking Multiple Tweets 223

Making the Most of Twitter’s Trends 227

Chapter 11: How to Make Money on Twitter 231

Earn with Advertising on Twitter 232

Barter, Buy, and Sell Your Way to Profit 236

Chapter 12: Beyond Twitter.com: Third-Party Tools You Will Want to Know About 239

SocialOomph 239

Twitterrific 241

Twhirl 242

Twitterfeed 243

Trendistic 243

Twellow 244

TweetBeep 245

TwitterCounter 246

TweetDeck 247

TwitThis 248

TweetAways 249

Hootsuite 249

Directory of Recommended Twitter Members to Follow 251

Index 257