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· 제목 : Economics of Strategy (Loose Leaf, 7, Seventh Binder)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781119042310
· 쪽수 : 544쪽
· 출판일 : 2017-07-17
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 미시경제학
· ISBN : 9781119042310
· 쪽수 : 544쪽
· 출판일 : 2017-07-17
목차
PART ONE: FIRM BOUNDARIES
1: The Power of Principles - A Historical Perspective
2: The Horizontal Boundaries of the Firm
3: The Vertical Boundaries of the Firm
4: Integration and Its Alternatives
PART TWO: MARKET AND COMPETITVE ANALYSIS
5: Competitors and Competition
6: Entry and Exit
7: Dynamics: Competing Across Time
8: Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9: Strategic Positioning for Competitive Advantage
10: Information and Value Creation
11: Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12: Performance Measurement and Incentives
13: Strategy and Structure
14: Environment, Power, and Culture
