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· 제목 : Data Driven: How Performance Analytics Delivers Extraordinary Sales Results (Hardcover)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781119043126
· 쪽수 : 256쪽
· 출판일 : 2015-03-02
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781119043126
· 쪽수 : 256쪽
· 출판일 : 2015-03-02
목차
Acknowledgments ix
Preface xi
Here’s the Crux xii
Sharpen Your Competitive Edge xiii
The Birth of a Vision xvi
What You Can Expect from This Book xvi
Going Holistic xviii
In the Beginning … xix
Chapter 1: Playing the Blame Game 1
Chapter 2: Pulling Back the Curtain 27
Chapter 3: Changing Mindsets 49
Chapter 4: Finding the Keys 69
Chapter 5: Describing What Happened 95
Chapter 6: Diagnosing What’s Wrong 121
Chapter 7: Predicting What’s Ahead 145
Chapter 8: Prescribing What to Do 171
Chapter 9: Celebrating Success 195
About the Author 211
Index 213
