![[eBook Code] The Rise of the Platform Marketer](./img_thumb/9781119059998.jpg)
책 이미지
![[eBook Code] The Rise of the Platform Marketer](/img_thumb/9781119059998.jpg)
책 정보
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781119059998
· 쪽수 : 240쪽
목차
Foreword David Williams vii
Preface ix
Acknowledgments xi
Chapter 1 The Age of the Customer 1
Chapter 2 The Ad Tech Ecosystem 21
Special Contributor: Anudit Vikram
Chapter 3 Introducing the Platform Marketer 39
Chapter 4 Identity Management 51
Special Contributor: Matthew Mobley
Chapter 5 Audience Management 63
Special Contributor: Peter Vandre
Chapter 6 The Privacy Paradox 75
Special Contributor: Bennie Smith
Chapter 7 Media Optimization 99
Special Contributor: Megan Pagliuca
Chapter 8 Channel Optimization 117
Special Contributor: Zimm Zimmermann
Chapter 9 Experience Design and Creation 133
Special Contributors: Patrick Collins and Kevin Walsh
Chapter 10 Audience Platform Utilization 151
Special Contributor: Matthew Naeger
Chapter 11 Measurement and Attribution 163
Special Contributor: Peter Vandre
Chapter 12 Marketing Technology Stack 177
Special Contributor: Matthew Mobley
Chapter 13 Organizing for Success 191
Special Contributors: Leah van Zelm and Peter Kemp
About the Authors 215
About Merkle 217
Index 219
![[eBook Code] The Rise of the Platform Marketer (eBook Code, 1st)](/img_thumb/9781119059790.jpg)
