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[eBook Code] Strategic Planning for Public and Nonprofit Organizations

[eBook Code] Strategic Planning for Public and Nonprofit Organizations (eBook Code, 5th)

(A Guide to Strengthening and Sustaining Organizational Achievement)

John M. Bryson (지은이)
Wiley
91,000원

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[eBook Code] Strategic Planning for Public and Nonprofit Organizations
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· 제목 : [eBook Code] Strategic Planning for Public and Nonprofit Organizations (eBook Code, 5th) (A Guide to Strengthening and Sustaining Organizational Achievement)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781119071617
· 쪽수 : 544쪽
· 출판일 : 2017-12-13

목차

List of Figures and Exhibits xi

Preface xv

Acknowledgments for the Fifth Edition xxv

The Author xxix

PART ONE: UNDERSTANDING THE DYNAMICS OF STRATEGIC PLANNING 1

1 Why Strategic Planning Is More Important Than Ever 3

2 The Strategy Change Cycle: An Effective Strategic Planning and Management Approach for Public and Nonprofit Organizations 35

PART TWO: KEY STEPS IN THINKING, ACTING, AND LEARNING STRATEGICALLY 75

3 Initiating and Agreeing on a Strategic Planning Process 77

4 Clarifying Organizational Mandates and Mission 115

5 Assessing the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges 144

6 Identifying Strategic Issues Facing the Organization 187

7 Formulating and Adopting Strategies and Plans to Manage the Issues 221

8 Establishing an Effective Organizational Vision for the Future 269

9 Implementing Strategies and Plans Successfully 281

10 Reassessing and Revising Strategies and Plans 321

PART THREE: MANAGING THE PROCESS AND GETTING STARTED WITH STRATEGIC PLANNING 351

11 Leadership Roles in Making Strategic Planning Work 353

12 Getting Started with Strategic Planning 380

RESOURCES 400

Resource A: A Guide to Stakeholder Identification and Analysis Techniques 401

Resource B: Using Information and Communications Technology (ICT) and Social Media in the Strategic Planning Process 424

References 461

Name Index 485

Subject Index 493

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