Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Paperback)

Foreword xi

Acknowledgments xiii

About the Author xv

PART ONE Being All That You Can Be 1

INTRODUCTION The Very Best Job in the World 3

CHAPTER 1 Getting to the Next Level 13

CHAPTER 2 Why Employee Size Matters: A Different Way of Measuring the Four Stages 23

CHAPTER 3 Becoming a Five-Star Business Genius 31

PART TWO Stage One: Infancy 41

CHAPTER 4 The Supremacy of Selling 43

CHAPTER 5 Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product 67

CHAPTER 6 Mastering the Copy Side of Selling 91

CHAPTER 7 Secondary—Yet Important—Priorities for Stage One Businesses 109

CHAPTER 8 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur 121

PART THREE Stage Two: Childhood 129

CHAPTER 9 From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndrome 131

CHAPTER 10 Innovation—the Key to Second-Stage Growth 147

CHAPTER 11 Speed: Putting Ready, Fire, Aim into Your Business 167

CHAPTER 12 Getting Ready 181

CHAPTER 13 What Are You Waiting For? Start Firing Already! 195

CHAPTER 14 Aiming the Product 205

CHAPTER 15 Aiming the Marketing, Part 1: A Quick Crash Course 219

CHAPTER 16 Aiming the Marketing, Part 2: Understanding the Buying Frenzy 239

CHAPTER 17 Ready, Fire, Aim in Action 259

CHAPTER 18 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneur 271

PART FOUR Stage Three: Adolescence 279

CHAPTER 19 Making the Stage Three Transformation 281

CHAPTER 20 Changing into a Corporate Leader 295

CHAPTER 21 Filling Your Stage Three Business with Stars and Superstars 307

CHAPTER 22 Bottlenecks, Bureaucracy, and Politics 321

CHAPTER 23 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneur 333

PART FIVE Stage Four: Adulthood 339

CHAPTER 24 The Last Big Change 341

CHAPTER 25 Acting as Your Company's Main Investor 349

Afterword 357

Notes 361

Index 365