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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781119114093
· 쪽수 : 320쪽
· 출판일 : 2015-12-14
목차
Introduction 1
Part I: Getting Started with Influencer Marketing 5
Chapter 1: Influencer Marketing 101 7
Chapter 2: Digging Deeper into Influencer Marketing 25
Part II: Identifying Influencers 39
Chapter 3: The Best Influencers: The Power of Women on Your Bottom Line 41
Chapter 4: The New Rules of Engagement 51
Chapter 5: Outsourcing Influencer Marketing 65
Part III: The Main Platforms for Influencer Marketing 71
Chapter 6: Blog Influencers 73
Chapter 7: Instagram Influencers 89
Chapter 8: Twitter Influencers 103
Chapter 9: Facebook Influencers 117
Chapter 10: Pinterest Influencers 127
Chapter 11: Video Influencers 139
Part IV: Measuring Your Success 153
Chapter 12: Meeting Metrics 155
Chapter 13: Integrating Influencer Marketing with Your Sales Funnel 167
Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing 175
Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns 185
Part V: Creating Stellar Influencer Marketing Campaigns 193
Chapter 16: The Six Secrets to Influencer Marketing Success 195
Chapter 17: Putting It All Together 207
Chapter 18: Five Pros Doing It Right 215
Part VI: The Part of Tens 225
Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail 227
Chapter 20: Ten Online Resources for Influencer Marketing Information 237
Appendix: Federal Trade Commission Guidelines 243
Index 249
