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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119116332
· 쪽수 : 208쪽
· 출판일 : 2016-10-31
목차
Foreword ix
Introduction 1
Chapter 1 The Shape of Things to Come 3
Seeing Around Corners
Chapter 2 From Peril to Pivot 25
Acknowledging Mistakes & Transitioning Ahead
Chapter 3 Fear. Failure. Focus. 33
Early Lessons in Entrepreneurship
Chapter 4 Snap Out of It! 41
Looking Back to Move Forward
Chapter 5 An Entrepreneurial Blueprint
The Don’ts of Building a Business 49
Chapter 6 Holding Grudges
Brush that Chip off your Shoulder 63
Chapter 7 An Introduction to the Important Things in Life 75
The Key to Living a “Rich” Life
Chapter 8 Partnering Up 87
The J-Curve They Don’t Teach
You About in Business School
Chapter 9 Negotiating Need Not Be War 101
Leaving Money at the Table
Chapter 10 Don’t Hire Quarterbacks, Hire Linemen 111
The Simple Formula for Building a Successful Team
Chapter 11 Person to Person 121
From Management to Corporate Citizenship
Chapter 12 Image Is Everything 133
Owning Your Message
Chapter 13 Networking, Sprezzatura, & Being Your Authentic Self 141
The Keys to Building Relationships
Chapter 14 Sell without Selling Your Soul 155
Chapter 15 Be Bold—Marketing Takes Courage 167
Standing Out by Sticking Your Neck Out
Conclusion I Am Enough 177
Acknowledgments 183
About the Author 187
Index 189














