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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119141693
· 쪽수 : 272쪽
· 출판일 : 2016-02-23
목차
Introduction ix
Enjoy the Journey ix
Celebrating the Epiphany xi
Joining the Fans xii
Proceed Slowly, Go Thoughtfully xiii
A Third Way Forward xvii
Chapter 1 FROM ENTREPRENEUR TO LEADER 1
Creative Freedom 3
Your Coworkers Are Your First Responsibility 6
The Retreat, February 2014 7
Interview: Nick Benz, CEO, Dogfi sh Head 14
Chapter 2 LAID UP IN ZERO GRAVITY 25
The Goliaths and David 30
Internal Collaboration 32
Interview: Charlie Papazian, President,
Brewers Association of America 35
Chapter 3 THE RADICALLY CHANGING BEER BUSINESS 45
A Brief History of the American Beer Industry 46
A Gathering Storm 52
Maintaining the Brand in Turbulent Times 56
Chapter 4 LEADERSHIP 101: Love the Mistakes 61
Interview: Pearse Lyons, President and Founder,
Alltech, Inc. 69
Chapter 5 PREPARING FOR SUCCESS 79
Bringing in the Experts 81
Interview: Stewart D. Friedman, Founding Director
of the Wharton Leadership Program 92
Chapter 6 INTERNAL COLLABORATION: Marrying Off-Centeredness to a World-Class Organization 101
Interview: Cindy Dunson, Director of Human
Resources at Dogfi sh Head 109
Experimental Brewing 118
Interview: Mariah Calagione, Vice President, Dogfi sh Head 120
Chapter 7 EXTERNAL COLLABORATION 131
External and Internal Collaboration 147
Giving Back 151
Our Community 153
Interview: Nick Brayton, President, Woolrich 154
Chapter 8 COLLABORATIVE CREATIVITY: Passion and Patience 165
Interview: Neal Stewart, VP of Marketing, Dogfi sh
Head; Tim Hawn, Brewmaster, Dogfi sh Head 167
The Birreria Story 177
Interview: Will Oldham, Renaissance Man 183
Chapter 9 OFF-CENTERED CAPITAL: Partnering for the Future 193
Interview: David Landau, Cofounder, LNK Partners 203
Chapter 10 DECADE THREE AS AN OFF-CENTERED LEADER 215
Interview: Terri Kelly, CEO, W. L. Gore & Associates 225
Afterword 243
Acknowledgments 248
Index 249















