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· 분류 : 외국도서 > 컴퓨터 > 기업 애플리케이션 > 일반
· ISBN : 9781119239314
· 쪽수 : 464쪽
· 출판일 : 2016-04-25
목차
Introduction 1
Part 1: Introducing Salesforce 5
CHAPTER 1: Customer Relationship Management at a Glance 7
CHAPTER 2: Discovering Salesforce.com’s Products 13
Part 2: Understanding Salesforce Features 21
CHAPTER 3: Navigating Salesforce 23
CHAPTER 4: Personalizing Salesforce 45
CHAPTER 5: Working in Salesforce 63
CHAPTER 6: Collaborating in the Cloud 91
Part 3: Closing More Deals with Sales Cloud 107
CHAPTER 7: Tracking Leads 109
CHAPTER 8: Using Accounts 131
CHAPTER 9: Developing Contacts 141
CHAPTER 10: Tracking Opportunities 153
CHAPTER 11: Tracking Products and Price Books 165
CHAPTER 12: Managing Your Partners 183
Part 4: Providing Support with Service Cloud 195
CHAPTER 13: Tracking the Support Life Cycle with Cases 197
CHAPTER 14: Diversifying Your Support Channels 205
Part 5: Generating Demand with Marketing Cloud 217
CHAPTER 15: Creating Campaigns with Marketing Cloud 219
CHAPTER 16: Driving Sales Effectiveness with Salesforce Content 241
Part 6: Mastering Basic Salesforce Administration 253
CHAPTER 17: Performing Common Configurations 255
CHAPTER 18: Diving Deeper into Standard Object Setup 287
CHAPTER 19: Building Custom Apps 301
CHAPTER 20: Introducing the Lightning Experience 317
CHAPTER 21: Accessing the Right Data with User Permissions 331
CHAPTER 22: Managing Data 351
Part 7: Measuring Overall Business Performance 365
CHAPTER 23: Analyzing Data with Reports 367
CHAPTER 24: Seeing the Big Picture with Dashboards 387
Part 8: The Part of Tens 403
CHAPTER 25: Ten Ways to Drive More Productivity 405
CHAPTER 26: Ten Keys to a Successful Implementation 409
Index 415
