Peak: How Great Companies Get Their Mojo from Maslow (Paperback, Revised, Update)

Foreword xi

Introduction xiii

Preface xxi

PART ONE: MASLOW AND ME

1 Toward a Psychology of Business 3

2 Karmic Capitalism 17

3 The Relationship Truths 31

PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID

4 Creating Base Motivation 45

5 Creating Loyalty 61

6 Creating Inspiration 77

PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID

7 Creating Satisfaction 99

8 Creating Commitment 119

9 Creating Evangelists 135

PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID

10 Creating Trust 159

11 Creating Confidence 175

12 Creating Pride of Ownership 187

PART FIVE: PUTTING THE TRUTHS INTO ACTION

13 The Heart of the Matter 201

14 Peak Leadership Practices 215

15 Creating a Self-Actualized Life 235

Appendix: Peak Managerial Assessment 247

Notes 251

References 259

Acknowledgments 267

The Author 271

Index 273