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· 제목 : [eBook Code] Optimizing Growth (eBook Code, 1st) (Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors)
· 분류 : 외국도서 > 경제경영 > 금융/재정 > 일반
· ISBN : 9781119462200
· 쪽수 : 240쪽
· 분류 : 외국도서 > 경제경영 > 금융/재정 > 일반
· ISBN : 9781119462200
· 쪽수 : 240쪽
목차
Preface vii
Acknowledgments xi
About the Authors xiii
SECTION I Why Greater Precision 1
CHAPTER 1 The Growth Challenge 3
CHAPTER 2 Building a Demand-Based Business System 29
CHAPTER 3 A New Business Model 45
SECTION II The Precision to Optimize Your Current Business 67
CHAPTER 4 Building a Demand “EarlyWarning System” 69
CHAPTER 5 Enhanced Demand Landscape 85
CHAPTER 6 Precisely Locating Demand 111
CHAPTER 7 Brand Economics: Unlock the Power of Your Brand 131
CHAPTER 8 Pricing with Precision 149
SECTION III Moving to a Demand-Driven Business System: The Big Data Advantage 165
CHAPTER 9 Innovation ThatWorks 167
CHAPTER 10 Demand-Based Cost Reduction 187
CHAPTER 11 Winning in a Digital World 201
Index 221
