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· 분류 : 외국도서 > 컴퓨터 > 데이터베이스 관리 > 일반
· ISBN : 9781119526810
· 쪽수 : 256쪽
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Preface
Acknowledgements
Chapter 1 Introduction to Data Science
Why Data Science?
What is Data Science?
The Data Science Methodology
Problem Understanding Phase
Data Preparation Phase
Exploratory Data Analysis Phase
Setup Phase
Modeling Phase
Evaluation Phase
Deployment Phase
Data Science Tasks
Description
Estimation
Classification
Clustering
Prediction
Association
Exercises
Chapter 2 The Basics of Python and R
Downloading Python 14
Basics of Coding in Python
Using Comments in Python
Executing Commands in Python
Importing Packages in Python
Getting Data into Python
Saving Output in Python
Accessing Records and Variables in Python
Setting up Graphics in Python
Downloading R and RStudio
Basics of Coding in R
Using Comments in R
Executing Commands in R
Importing Packages in R
Getting Data into R
Saving Output in R
Accessing Records and Variables in R
Exercises
Chapter 3 Data Preparation
The Bank Marketing Data Set
The Problem Understanding Phase
Clearly Enunciate the Project Objectives
Translate These Objectives into a Data Science Problem
Data Preparation Phase
Adding an Index Field
How to Add an Index Field Using Python
How to Add an Index Field Using R
Changing Misleading Field Values
How to Change Misleading Field Values Using Python
How to Change Misleading Field Values Using R
Re-Expression of Categorical Data as Numeric
How to Re-Express Categorical Field Values Using Python
How to Re-Express Categorical Field Values Using R
Standardizing the Numeric Fields
How to Standardize Numeric Fields Using Python
How to Standardize Numeric Fields Using R
Identifying Outliers Using Z-Values
How to Identify Outliers Using Python
How to Identify Outliers Using R
Exercises
Chapter 4 Exploratory Data Analysis
EDA versus HT
Bar Graphs with Response Overlay
How to Construct a Bar Graph with Overlay Using Python
How to Construct a Bar Graph with Overlay Using R
Contingency Tables
How to Construct Contingency Tables Using Python
How to Construct Contingency Tables Using R
Histograms with Response Overlay
How to Construct Histograms with Response Overlay Using Python
How to Construct Histograms with Response Overlay Using R
Binning Based on Predictive Value
How to Perform Binning Based on Predictive Value Using Python
How to Perform Binning Based on Predictive Value Using R
Exercises
Chapter 5 Preparing to Model the Data
The Story So Far
Partitioning the Data
How to Partition the Data in Python
How to Partition the Data in R
Validating Your Partition
Balancing the Training Data Set
How to Balance the Training Data Set in Python
How to Balance the Training Data Set in R
Establishing Baseline Model Performance
Exercises
Chapter 6 Decision Trees
Introduction to Decision Trees
Classification and Regression Trees (CART)
How to Build CART Decision Trees Using Python
How to Build CART Decision Trees Using R
The C5.0 Algorithm for Building Decision Trees
How to Build C5.0 Decision Trees Using Python
How to Build C5.0 Decision Trees Using R
Random Forests
How to Build Random Forests Using Python
How to Build Random Forests Using R
Exercises
Chapter 7 Model Evaluation
Introduction to Model Evaluation
Classification Evaluation Measures
Sensitivity and Specificity
Precision, Recall, and F_β Scores
Method for Model Evaluation
An Application of Model Evaluation
How to Perform Model Evaluation Using R
How to Perform Model Evaluation Using Python
Accounting for Unequal Error Costs
Accounting for Unequal Error Costs Using R
Comparing Models with and without Unequal Error Costs
Data-Driven Error Costs
Exercises
Chapter 8 Naïve Bayes Classification
Introduction to Naïve Bayes
Bayes Theorem
Maximum a Posteriori Hypothesis
Class Conditional Independence
Application of Naïve Bayes Classification
Naïve Bayes in Python
Naïve Bayes in R
Exercises
Chapter 9 Neural Networks
Introduction to Neural Networks
The Neural Network Structure
Connection Weights and the Combination Function
The Sigmoid Activation Function
Back-Propagation
An Application of a Neural Network Model
How to Use Neural Networks in R
Exercises
Chapter 10 Clustering
What is Clustering?
Introduction to the k-Means Clustering Algorithm
An Application of k-Means Clustering
Cluster Validation
How to Perform k-Means Clustering Using Python
How to Perform k-Means Clustering Using R
Exercises
Chapter 11 Regression Modeling
The Estimation Task
Descriptive Regression Modeling
An Application of Multiple Regression Modeling
How to Perform Multiple Regression Modeling Using Python
How to Perform Multiple Regression Modeling Using R
Model Evaluation for Estimation
How to Perform Estimation Model Evaluation Using Python
How to Perform Estimation Model Evaluation Using R
Stepwise Regression
How to Perform Stepwise Regression Using R
Baseline Models for Regression
Exercises
Chapter 12 Dimension Reduction
The Need for Dimension Reduction
Multicollinearity
Identifying Multicollinearity Using Variance-Inflation Factors
How to Identify Multicollinearity Using Python
How to Identify Multicollinearity Using R
Principal Components Analysis
An Application of Principal Components Analysis
How Many Components Should We Extract?
The Eigenvalue Criterion
The Proportion of Variance Explained Criterion
Performing PCA with k = 4
Validation of the Principal Components
How to Perform Principal Components Analysis Using Python
How to Perform Principal Components Analysis Using R
When is Multicollinearity Not a Problem?
Exercises
Chapter 13 Generalized Linear Models
An Overview of General Linear Models
Linear Regression as a General Linear Model
Logistic Regression as a General Linear Model
An Application of Logistic Regression Modeling
How to Perform Logistic Regression Using Python
How to Perform Logistic Regression Using R
Poisson Regression
An Application of Poisson Regression
How to Perform Poisson Regression Using Python
How to Perform Poisson Regression Using R
Exercises
Chapter 14 Association Rules
Introduction to Association Rules
A Simple Example of Association Rule Mining
Support, Confidence, and Lift
Mining Association Rules
How to Mine Association Rules Using R
Confirming Our Metrics
The Confidence Difference Criterion
How to Apply the Confidence Difference Criterion Using R
The Confidence Quotient Criterion
How to Apply the Confidence Quotient Criterion Using R
Exercises
Appendix
Index
