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· 제목 : The Forgotten Foundations of Fundraising: Practical Advice and Contrarian Wisdom for Nonprofit Leaders (Hardcover)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 모금/기금
· ISBN : 9781119546467
· 쪽수 : 224쪽
· 출판일 : 2019-03-19
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 모금/기금
· ISBN : 9781119546467
· 쪽수 : 224쪽
· 출판일 : 2019-03-19
목차
Chapter 1: Civil Society, Yes: Sheepskins on the Wall, No—or, the Cons of Being Pro
Chapter 2: DIRT: Who Gives and Why?
Chapter 3: The Wending Planner—or, It’s the Organization, Man
Chapter 4: Direct-Mail Prospecting—or, Where the Donors Are
Chapter 5: Cultivating Your Donor Garden: From Thank Yous to House Files
Chapter 6: Getting to Know You: Meetings, Donor Clubs, and Planned Giving
Chapter 7: Assessing the Donor Party—and, Foundations are People, Too!
Conclusion
Acknowledgments (TK)
About the Authors
Index (TK)
