[eBook Code] China CEO II (eBook Code, 1st)

Foreword xi

Chapter 1: Why China CEO II ? 1

China’s Boom Since 2006 3

Who’s in China CEO II ? 6

Front-Line CEO Analysis: China Then and Now 10

Chapter 2: Prerequisites for China CEOs 15

Must-Have Qualities for Foreign CEOs in China 17

Foreign Managers’ Top Mistakes in China 29

Shifting from Foreign to Local CEOs 32

Qualities Needed for Today’s China CEOs (Either Foreign or Chinese Nationals) 42

Summary of Tips 51

Chapter 3: China’s Changing Talent Pool 53

Chinese Professional Women: Holding Up Half the C-Suite 60

Meet China’s Millennials 67

Strengths and Weaknesses of China’s Talent Pool 72

HR Strategies 80

Summary of Tips 93

Chapter 4: China’s Digital Revolution 95

The Rise of China’s Digital Champions 105

Where Digital China Dominates 111

Navigating China’s Digitized Landscape 118

Digital Strategies 124

Summary of Tips 130

Chapter 5: The Transformation of Chinese Consumers 131

Profile of Today’s Chinese Consumer 142

Strategies for Winning Chinese Consumers 163

Summary of Tips 170

Chapter 6: Competing in China 171

Why Multinational Corporations in China Have Lost Ground 173

Why Chinese Players Have Gained Ground 182

Strategies for Facing Chinese Competitors 192

Summary of Tips 201

Chapter 7: Managing Relations with Chinese Government and Foreign Headquarters 203

Part I: Managing with the Chinese Government 204

Government Relations Challenges 210

Government Relations Strategies and Solutions 226

Part II. Managing Relations with Headquarters 230

Success Factors for China Leadership’s HQ Relations 232

Communicating with Headquarters 236

Summary of Tips: Strategies for Government Relations 241

Summary of Tips: Strategies for HQ Relations 241

Chapter 8: Living in China 243

Non-Work Challenges for the Foreign Manager 245

Potential Problems for the Foreign Family 247

“Next-Pats” in China 250

Positive Aspects of Life in China 252

Strategies for Adapting to China 255

Summary of Tips 260

Chapter 9: The Future of MNCs in China 261

China’s Economic Outlook 263

The Changing Role of International Companies in China 267

About the Authors 271