Contemporary Business (Paperback, 18th Edition, Asia Edition)

1. The Changing Face of Business
2. Business Ethics and Social Responsibility
3. Economic Challenges Facing Business Today
4. Competing in World Markets
5. Forms of Business Ownership and Organization
6. Starting Your Own Business: The Entrepreneurship Alternative
7. Management, Leadership, and the Internal Organization
8. Human Resource Management: From Recruitment to Labor Relations
9. Top Performance through Empowerment, Teamwork, and Communication
10. Production and Operations Management
11. Customer-Driven Marketing
12. Product and Distribution Strategies
13. Promotion and Pricing Strategies
14. Using Technology to Manage Information
15. Understanding Accounting and Financial Statements
16. The Financial System
17. Financial Management
18. Trends in E-Commerce

Appendix
A. Business Law
B. Insurance and Risk Management
C. Personal Financial Planning
D. Developing a Business Plan
E. Careers in Business Today
F. Launching Your Career