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· 분류 : 외국도서 > 경제경영 > 은행/금융
· ISBN : 9781119596127
· 쪽수 : 304쪽
· 출판일 : 2020-06-22
목차
Acknowledgements
About the Author
Introduction
Chapter 1. Prologue : Why Banking?
Summary
Introduction
What is Banking?
What do we Mean by ‘Money’ Today?
A Cashless Society Increasingly Emerges
Key Banking Functions
Future Jobs in Banking
Conclusion
Chapter 2. Imperatives in banking
Summary
Introduction
Strategies and Imperatives
Strategy
Business Imperatives
Current Imperatives In Banking
Comparable Imperatives in the Retail Industry
Comparable Imperatives in the Telecom Industry
Comparable Imperatives in the Healthcare Sector
Future Imperatives in Banking
Greater Customer Centricity
Becoming Truly Digital
Compeletely Accepting Technological Change
Reimagining Banking
Reinventing Risk Management
Conclusion
Chapter 3. Data and Analytics Primer
Summary
Introduction
Data Management and Analytics
Data Management
The Hierarchy of Analytics
Next Generation Cognitive Analytics
Extracting Value from Data
The Importance of Location Analytics
Conclusions
Chapter 4. Key Elements of Banking Analytics
Summary
Introduction
Office of Finance
Performance Management and Integrated Decision Making
The Key Elements of Banking Performance Management
Customer Analytics
Customer Insight
AI and Credit Ratings
Branch-Specific Campaigns
Impact of Social Media Campaigns
Relationship Pricing
Client Servicing
Risk Management
Risk Scenario Analytics
Fraud Detection
Regulatory Compliance
Risk Management and AI
Operational Efficiency
IT Cost Transparency
Branch Performance Management
Contact Centre Service
Payment Monitoring
Mortgage Tracking
Sales and Compensation Management
Financial Markets Risk & Trade Monitoring
Analytics in Portfolio Management
Derivative Markets
Conclusion
Chapter 5 Machine Learning, AI and ‘Apps’
Summary
Introduction
Theory and Practice of Machine Learning
‘Apps’ and Their Usage
Data Visualisation
Voice Recognition and Voice Assistants
Visual and Facial Recognition
Thumbprint Recognition
Palm Vein Recognition
Wealth Management Systems
The BioMetric Moral Argument
Conclusion
Chapter 6. AI and the Importance of Brand in Banking
Summary
Introduction
Brand Value and Equity in Banking
Millennial and Gen Y Expectations from Bank Brands
Branding Expectations of Generation Z
Branding Expectations of Generation X
Branding and Customer Experience Interlocked
Branding and Human-Centred Design
To Brand or Debrand?
Banks Use AI to Become Lifestyle Managers
Consumption and Credit Smoothing
Conclusion
Chapter 7. AI Leadership and Employee Transformation
Summary
Introduction
Leadership in an AI-Infused Age
Augmented Leadership
Analytically-Infused Leadership
A New Approach to Leadership -‘Trust but Verify’
Attributes of AI-Infused Leaders
Leadership Training for the Future
‘The Digital Future of Banking Requires a New Leadership Model’
Zen and Leadership in Banking
Functional Change and Employee Transformation
The Evolution of the Banking Employee
A Banking Employee Persona in 2050
Conclusion
Chapter 8. The ‘Bank of the Future’
Summary
Introduction
Branch Makeover
The Emergence of the Café Bank
Millennials Not Happy Dealing with Robots
Virtual Reality : Banking and Gaming Converge
Universal Banking and Beyond
Universal Banking in the United States
Banks as the Catalyst for Change - ’Peer to Peer’
Payment Processes Become More Customer Centric
Five Scenarios for the ‘Bank of the Future’
The Full Service Bank
The Digital Bank
The Disaggregated Bank
The Conversational Bank
The Collaborative Bank
Transformation of the Investment Bank
Conclusions
Chapter 9 Open Banking and Blockchain
Summary
Introduction
Open Banking : Setting the Scene
Interlock between AI and Open Banking
Blockchain : Setting the Scene
Interlock between AI and Blockchain
Blockchain in Banking
Interbank Market
‘Forex’ Market
Investment Banking and Blockchain
Blockchain in Indian Banking
Blockchain and Open Banking in Africa
Conclusion
Chapter 10 Innovation and Implementation
Summary
Introduction
What is Meant by Innovation?
New Roles and Responsibilities
Bootcamps, Hackathons and Other Devices
Implementation
Innovation or Adaptation?
The Use of ‘Design Thinking’
Finding Money to Innovate - One Example
Fintech for Banking
Blockages in Innovation
Conclusion
Chapter 11 Cyber Crime and IT Resilience
Summary
Introduction
Cybercrime in the context of Operational Risk
The Internationalisation of Cyber Crime
Cyber Security Toolkit
Cyber Risk Management Apps
Broader Cyber Issues for Banking
Safeguarding the Bank of the Future: New Cyber Security Threats
Responding to Cyber Attack
Cyber Readiness
New Cyber Roles, New Cyber Responsibilities
AI and Fraud Detection in Banking
Advanced Analytics in Fraud Detection
AI and Anomoly Detection
Fraudulent Use of Data
Cyber and the Law
Conclusion
Chapter 12 : Epilogue
Appendix: Fintech in Banking















