GROWTH HACKING FOR DUMMIES (Paperback)

Introduction 1

Part 1: Getting Started with Growth Hacking 7

Chapter 1: Defining Growth Hacking 9

Chapter 2: Building Growth Hacking Skills 25

Chapter 3: Building Growth Teams 39

Part 2: Seeing Where Growth Opportunities Come From 57

Chapter 4: Applying Customer Journey Frameworks 59

Chapter 5: Diving into the Customer Journey 81

Part 3: Applying the Growth Hacking Process 101

Chapter 6: Laying the Foundation for Growth 103

Chapter 7: Identifying Potential Opportunities for Growth 115

Chapter 8: Prioritizing Your Ideas before You Test Them 131

Chapter 9: Testing Ideas and Learning from Them 143

Chapter 10: Managing the Growth Process 165

Chapter 11: Laying the Right Foundation for Company-Wide Growth 181

Part 4: The Part of Tens 193

Chapter 12: Ten Key Benefits of the Growth Hacking Methodology 195

Chapter 13: Ten Things to Watch Out For 201

Chapter 14: Ten (+Twelve!) Key Resources to Continue Your Education 209

Glossary 217

Index 219