Elevate the Debate: A Multilayered Approach to Communicating Your Research (Paperback)

Acknowledgements

Preface

1. Why Research Needs a Big Audience
Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers.

Short Story: Creating a pyramid of products

2. Developing an Audience Outreach Strategy
One audience may need a nuanced, thorough analysis of the data and methods; another may need the punch line and the most important, bottom-line numbers or facts.

Short Story: Identifying your audience and speaking to them

3. An Introduction to Visualizing Your Research
Be purposeful about what you include in your data visualizations so they best serve the needs of your reader and the message you want to convey.

Short Story: Good use of data visualization to promote research

4. Better Presentations: More Effective Speaking
A presentation is a fundamentally different form of communication than a written report.

Short Story: The power of personal stories and storytelling

5. How to Blog about Your Findings
By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences.

Short Story: Using news hooks to write blog posts with a lot of reach

6. Working with the Media to Increase Your Impact
Make an interview more than a one-time event: use it to cultivate a relationship with the media so you can be a resource in the future.

Short Story: Leveraging elite media

7. Social Media Can Build Audiences That Matter
Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public.

Short Story: Building a personal brand

8. Putting It All Together to Make a Difference
If you don’t have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act upon it.

Short Story: The Urban Institute’s Communications Team’s Processes and Tools

References