[eBook Code] TIP (eBook Code, 1st)

Foreword xiii

Acknowledgments xv

About the Author xix

Introduction 1

1 The Biggest Day 5

2 The TIP Jar 11

Twelve Years Earlier . . .

3 A New Direction 15

4 Dear Valued Employee 21

5 First Impressions 29

6 The Offer 33

7 New Beginnings 43

8 What is a TIP? 49

9 Wake-up Call 57

10 Labels and Purpose 63

11 The Bear 83

12 Position Yourself 89

13 Communicate Your Brand 97

14 What’s Your Story? 111

15 Actions Build the Brand 115

16 Flow 127

17 Protect the Business, Protect the Brand 131

18 Day of All Days 139

19 Create an Experience 145

20 The Last TIP 153

Present Day

21 The TIP Jar (Continued) 165

22 Good Choices 171

23 Give More, Get More 177

Twenty Takeaway Tips For Success 183

Personal Accountability Model and Action Plan 187

Resources 199