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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119642121
· 쪽수 : 208쪽
· 출판일 : 2020-04-21
목차
Introduction: Living the Nightmare Dream… xi
Chapter 1 It’s All on You 1
Chapter 2 The Sacred Responsibility of Sponsoring 13
Chapter 3 How You Become a Model Leader 27
Chapter 4 Unleashing Your Secret Weapon: Culture 43
Chapter 5 Building a Golden Goose (And Protecting Her) 55
Chapter 6 Creating Momentum and Exponential Growth 65
Chapter 7 Dangerous Field Dynamics and How to Solve Them 75
Chapter 8 Protecting Your Team Against Zombies, Dinosaurs, Parasites, and Terrorists 95
Chapter 9 Why 90 Percent of Current Companies Will Be Extinct by 2025 105
Chapter 10 Why Brilliant, Visionary CEOs and Founders Usually Fail 115
Chapter 11 Dealing with Corporate Mistakes, Incompetence, or Malfeasance 125
Chapter 12 When the Missiles are Airborne 151
Epilogue: Rebuilding After Doomsday 163
Recommended Resources 167
Bonus Content 169
Acknowledgments 177
About the Author 179
Index 181















