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· 분류 : 외국도서 > 건축/디자인 > 디자인 > 제품
· ISBN : 9781119660873
· 쪽수 : 272쪽
· 출판일 : 2020-09-23
목차
Preface
Introducing Product-led Strategy
Section One: Leveraging Data to Create a Great Product
Chapter 1: Start with the End in Mind
Chapter 2: You Are What You Measure
Chapter 3: Turning Customer Data into Insights
Chapter 4: How to Measure Feelings
Section Two: Product Is the Center of the Customer Experience
Chapter 5: Marketing in a Product-Led World
Chapter 6: Converting Users into Customers
Chapter 7: Getting Customers Off to a Fast Start Through Onboarding
Chapter 8: Delivering Value
Chapter 9: Customer Self-Service
Chapter 10: Renew and Expand: Creating Customers for Life
Section Three: A New Way of Delivering Product
Chapter 11: Adventures in Roadmapping
Chapter 12: Launching and Driving Adoption
Chapter 13: The Art of Letting Go
Chapter 14: What Users Want
Chapter 15: Dynamic Roadmapping
Chapter 16: Building Modern Product Teams
Conclusion: A Call to Action
Acknowledgments
About the Author
Index
