Marketing 5.0: Technology for Humanity (Hardcover)

PART I INTRODUCTION

Chapter 1 WELCOME TO MARKETING 5.0: Technology for Humanity

PART II  CHALLENGES MARKETERS FACE IN DIGITAL WORLD

Chapter 2 GENERATION GAP: Marketing to Baby Boomers, X, Y, Z, and Alpha        

Chapter 3 PROSPERITY POLARIZATION: Creating Inclusivity and Sustainability for Society

Chapter 4 DIGITAL DIVIDE: Making Tech Personal, Social, and Experiential

Part III   NEW STRATEGIES FOR TECH-EMPOWERED MARKETING

Chapter 5 THE DIGITAL-READY ORGANIZATION: One Strategy Doesn’t Fit All

Chapter 6 THE NEXT TECH: It’s Time for Human-Like Technologies to Take Off

Chapter 7 THE NEW CX: Machines are Cool, but Humans are Warm

PART IV NEW TACTICS LEVERAGING MARKETING TECH

Chapter 8  DATA-DRIVEN MARKETING: Building Data Ecosystem for Better Targeting

Chapter 9 PREDICTIVE MARKETING: Anticipating Market Demand with Proactive Action

Chapter 10 CONTEXTUAL MARKETING: Making Personalized Sense-and-Respond Experience

Chapter 11 AUGMENTED MARKETING: Delivering Tech-Empowered Human Interaction

Chapter 12 AGILE MARKETING: Executing Operations at Pace and Scale

Index