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· 제목 : Decoded: The Science Behind Why We Buy (Paperback, 2)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781119673088
· 쪽수 : 336쪽
· 출판일 : 2022-09-26
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781119673088
· 쪽수 : 336쪽
· 출판일 : 2022-09-26
목차
Foreword by Rory Sutherland
Preface
1. Decision Science: Understanding the Why of Consumer Behaviour
2. The Moment of Truth: Decoding Purchase Decisions
3. Decoding the Interface: How the Autopilot Perceives Touchpoints
4. Optimizing the Path to Purchase: The Decision Interface Makes the Difference
5. Goals: The Driving Forces of Purchase Decisions
6. From Positioning to Touchpoints: Bringing Value to Life
7. Case Studies
Closing Remarks
Recommended Reading
About the Author
Index
