[eBook Code] Killer Visual Strategies (eBook Code, 1st)

Forward 7

Introduction 11

How To Read This Book 13

The Accidental Agency 17

Part One: Visual Content Is King 25

Chapter 1 Environmental Influences And The Rise Of Visual Content 27

Chapter 2 Visual Content And Human Nature 37

Chapter 3 Quality Visual Content Reigns Supreme 45

Part Two: 8 Rules Of Visual Communication 53

Chapter 4 Rule 1: Always Think About Con-Text 57

Chapter 5 Rule 2: Small Visual Cues Have A Large Impact 63

Chapter 6 Rule 3: There’s No Gold At The End Of That Rainbow  69

Chapter 7 Rule 4: Good Visual Strategists Ask “Wtf?!” 77

Chapter 8 Rule 5: Avoid The Stigma Of Stock 91

Chapter 9 Rule 6: Stand Out At The Cocktail Party 99

Chapter 10 Rule 7: Use Proper Data Viz Throughout 107

Chapter 11 Rule 8: Commit To The Truth And Prove It 123

Chapter 12 Rules Are Meant To Be Broken 135

Part Three: Your Visual Strategy 153

Chapter 13 You Can’t Create Great Content Without A Great Team And Process 157

Chapter 14 Going The Freelance Route 165

Chapter 15 Building An In-House Team 171

Post Script 177

Acknowledgements 181

Appendix A: Terms & Definitions 185

Appendix B: Tools 187

Appendix C: Production Time Estimates 195

Appendix D: A Timeline Of Visual Communication 199

Resources 213

Index 225