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· 제목 : [eBook Code] The Four Steps to the Epiphany (eBook Code, 1st) (Successful Strategies for Products that Win)
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119690283
· 쪽수 : 384쪽
· 출판일 : 2020-03-17
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119690283
· 쪽수 : 384쪽
· 출판일 : 2020-03-17
목차
The Hero’s Journey v
Introduction ix
Chapter 1: The Path to Disaster: The Product Development Model 1
Chapter 2: The Path to Epiphany: The Customer Development Model 23
Chapter 3: Customer Discovery 40
Chapter 4: Customer Validation 104
Chapter 5: Customer Creation 156
Chapter 6: Company Building 206
Bibliography 265
Appendix A: Customer Development Team 280
Appendix B: Customer Development Checklist 288
Acknowledgments 367
About the Author 369
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