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· 제목 : The Four Steps to the Epiphany: Successful Strategies for Products That Win (Hardcover)
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119690351
· 쪽수 : 384쪽
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119690351
· 쪽수 : 384쪽
목차
The Hero’s Journey v
Introduction ix
Chapter 1: The Path to Disaster: The Product Development Model 1
Chapter 2: The Path to Epiphany: The Customer Development Model 23
Chapter 3: Customer Discovery 40
Chapter 4: Customer Validation 104
Chapter 5: Customer Creation 156
Chapter 6: Company Building 206
Bibliography 265
Appendix A: Customer Development Team 280
Appendix B: Customer Development Checklist 288
Acknowledgments 367
About the Author 369
