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· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781119702832
· 쪽수 : 544쪽
· 출판일 : 2020-09-16
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Preface
Part 1: Twenty-First-Century Sales Force Management
1 Introduction to Sales Force Management and Its Evolving Roles
2 Managing Ethics in a Sales Environment
3 Customer Relationship Management (CRM) and Building Partnerships
4 The Selling Process
Part 2: Organizing and Developing the Sales Force
5 Sales Forecasting and Budgeting
6 Sales Force Planning and Organizing
7 Time and Territory Management
8 Recruiting and Selecting the Sales Force
Part 3: Managing and Directing Sales Force Efforts
9 Training the Sales Force
10 Sales Force Leadership
11 Sales Force Motivation
12 Sales Force Compensation
Part 4: Controlling and Evaluating Sales Force Performance
13 Sales Organization Audit and Sales Analytics
14 Sales Force Performance Evaluation
Glossary














