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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119708513
· 쪽수 : 480쪽
· 출판일 : 2020-07-08
목차
Foreword
Introduction
Part 1 I Want to Start a Company
Chapter 1 What Is a Startup?
Chapter 2 Why Start a Company?
Chapter 3 Am I Cut Out to Found a Startup?
Chapter 4 Qualities of a Founder
Part 2 Getting Off the Ground
Chapter 5 How Do I Know If My Idea Is Good or Not?
Chapter 6 Vetting Your Vision
Chapter 7 Product-Market Fit
Chapter 8 If You Build it, They Will Come
Chapter 9 Your Market
Chapter 10 Money – Getting It and Making It
Chapter 11 Getting Help
Chapter 12 Pulling the Founding Team Together
Chapter 13 Equity Splits
Chapter 14 Operating as a Founding Team
Chapter 15 How Do I Form My Company?
Chapter 16 Finance and Human Resources
Part 3 Funding Your Startup
Chapter 17 Funding Basics
Chapter 18 Sources of Capital
Chapter 19 Prerequisites for Funding
Chapter 20 Running Your Fundraising Process
Chapter 21 Your First Investor Meeting
Chapter 22 What Happens After You’re Finished with Fundraising?
Part 4 Running Your Company
Chapter 23 How Do I Build and Deliver a Great Product?
Chapter 24 Making Your Customer Successful
Chapter 25 How to Get Customers
Chapter 26 Your Marketing Approach
Chapter 27 Sales and Distribution Strategy
Chapter 28 You Don’t Run Your Company, Your Culture Does
Chapter 29 Hiring and Managing Your Team
Chapter 30 Scaling the Company
Acknowledgments
About the Authors
Index
