Managing Innovation: Integrating Technological, Market and Organizational Change (Paperback, 7)

ABOUT THE AUTHORS v

PREFACE TO THE SIXTH EDITION vii

HOW TO USE THIS BOOK: KEY FEATURES ix

1              Innovation – What It Is and Why It Matters

2              Innovation as a Core Business Process

3              Managing Digital Innovation

4              Developing an Innovation Strategy

5              Building the Innovative Organization

6              Sources of Innovation

7              Search Strategies for Innovation

8              Innovation Networks

9              Decision Making Under Uncertainty

10           Creating New Products and Services

11           Exploiting Open Innovation and Collaboration

12           Promoting Entrepreneurship and New Ventures

13           Capturing the Business Value of Innovation

14           Capturing Social Value

15           Capturing Learning from Innovation

INDEX