[eBook Code] The YouTube Formula (eBook Code, 1st)

Dedication vii

Foreword xiii

Introduction xix

Part I The Platform

1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3

2 The YouTube Ecosystem 9

3 The YouTube AI: A Deep Learning Machine 21

4 The Algorithm Breakdown 27

Part II The Opportunity

5 Why Most YouTube Channels Fail to Succeed 41

6 Make Money Partnering with YouTube 57

7 Use Your Influence to Generate Big Money 75

8 The Real Power of Your Influence: Making a Difference 87

9 How Businesses Extend Their Reach and Drive Revenue 95

Part III The YouTube Formula

10 The Data-Driven, Human-Centered Formula 115

11 Identify Your Audience 127

12 Recon and Research 143

13 Content Is King 153

14 Feedback Is Queen 169

15 Title and Thumbnail: Success Starts with a Click 183

16 Engaging Viewers’ Attention So They Watch More 211

17 Creating a YouTube Content Strategy 223

18 Building a Community around Your Content 251

19 Optimizing, Launching, and Promoting Your Video 269

20 Tweaking Your Content 283

21 Try, Fail, Analyze, Adjust: Your YouTube Success 295

Appendix: Free YouTube Formula Bonus Companion Course 301

About the Author 303

This Is Not Your Normal Acknowledgement 305

Index 307