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· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781119742715
· 쪽수 : 400쪽
· 출판일 : 2020-07-28
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Foreword
Part One: Foundation
Chapter 1: And, Just Like That, Everything Changed.
Chapter 2: Is Face-to-Face Selling Dead?
Chapter 3: Necessity Is the Mother of Virtual Selling
Chapter 4: Virtual Selling Definition and Channels
Chapter 5: The Asynchronous Salesperson
Chapter 6: Blending
Part Two: Emotional Discipline
Chapter 7: The Four Levels of Sales Intelligence
Chapter 8: Emotions Matter
Chapter 9: Relaxed Assertive Confidence
Chapter 10: Deep Vulnerability
Part Three: Video Sales Calls
Chapter 11: Video Calls—The Closest Thing to Being There
Chapter 12: Blending Video Calls into the Sales and Account Management Process
Chapter 13: Brain Games
Chapter 14: Seven Technical Elements of Highly Effective Video Sales Calls
Chapter 15: Five Human Elements of Highly Effective Video Sales Calls
Chapter 16: Virtual Presentations and Demos
Chapter 17: Be Video Read
Chapter 18: Video Messaging
Part Four: Telephone and Texting
Chapter 19: Pick Up the Damn Phone
Chapter 20: Telephone Prospecting
Chapter 21: Five-Step Telephone Prospecting Framework
Chapter 22: Developing Effective Because Statements
Chapter 23: Getting Past Telephone Prospecting Objections
Chapter 24: Leaving Effective Voice Mail Messages
Part Five: Texting, Email, Direct Messaging and Chat
Chapter 25: Blending Text Messaging into Account Management and Down Pipeline Communication
Chapter 26: Text Messaging for Prospecting
Chapter 27: Email Essentials
Chapter 28: Four Cardinal Rules of Email Prospecting
Chapter 29: Four-Step Email Prospecting Framework
Chapter 30: Direct Messaging
Chapter 31: Live Website Chat
Part Six: Social Media
Chapter 32: Social Media Is an Essential Foundation for Virtual Selling
Chapter 33: The Law of Familiarity and the Five Cs of Social Selling
Chapter 34: Personal Branding
Part Seven: Virtual Selling Is Still Selling
Chapter 35: The Truth about Jedi Mind Tricks
Chapter 36: Selling Invisible Trucks
Notes
Acknowledgments
Training, Workshops, and Speaking
About the Author
Index













