책 이미지
eBook 미리보기
책 정보
· 제목 : The Human Element: Overcoming the Resistance That Awaits New Ideas (Hardcover) (『인간 본성 불패의 법칙』원서)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781119765042
· 쪽수 : 256쪽
· 출판일 : 2021-10-05
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781119765042
· 쪽수 : 256쪽
· 출판일 : 2021-10-05
목차
Chapter 1: The Law of Attraction
The battle between Friction and Fuel
Chapter 2: Thinking in Fuel
The reasons a Fuel-based mindset rules the world
Chapter 3: Inertia
Why we stick with what we know
Chapter 4: Overcoming Inertia
How to transform a novel idea into a familiar friend
Chapter 5: Effort
Why we follow the path of least resistance
Chapter 6: Overcoming Effort
How to build aerodynamic ideas
Chapter 7: Emotion
Why the best ideas produce the most anxiety
Chapter 8: Overcoming Emotion
How to quiet the fears that impede progress
Chapter 9: Reactance
Why we feel the impulse to resist change
Chapter 10: Overcoming Reactance
How to help your audience persuade themselves
Chapter 11: Three Case Studies
End Notes
Acknowledgments??
About the Authors
Index
![[큰글자도서] 인간 본성 불패의 법칙](/img_thumb2/9791130694993.jpg)
