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· 분류 : 외국도서 > 경제경영 > 여성기업인
· ISBN : 9781119771371
· 쪽수 : 208쪽
목차
About the Author 2
Acknowledgments 4
It’s Time to Make Your Side Hustle Dreams a Reality! 8
How to Use This Book 11
CHAPTER 1: Getting Prepared to Win 13
Challenging the Fear That Holds You Back 15
Get Prepared to Build a Successful Business 21
My Side Hustle Business Story 29
What Not to Expect from Your Side Hustle 38
Meet Camilla Banks 43
CHAPTER 2: Laying Out Your Business Idea 48
What’s It Gonna Be? Brainstorming Your Business Ideas 50
Doing Your Research: Google Is Your Friend 57
Establishing Your Business Vision and Mission 61
Meet Vickii Onabolu 65
CHAPTER 3: Your Business Plan 70
Creating a Business Plan That Makes Sense to You 72
What Legal Structure Do You Need? 79
Who Is Your Business for, and Why Should They Buy from You? 89
Defining Your Products and Services 97
Assessing Your Competition 101
Meet Tiwa Lawrence 107
CHAPTER 4: Building Your Brand and Marketing Your Business 115
Developing the Look and Feel of Your Brand 117
Creating a Marketable Brand Story 129
Your Online Presence and Content Strategy 133
Your Marketing Strategy and Leveling Up Your Game 148
Meet Kalyn Johnson Chandler 156
CHAPTER 5: Business Finances—Let’s Talk Money! 162
Laying Out Your Startup Costs and Operating Expenses 164
Your Business Budget: An Essential Part of Your Business Success 174
Analyzing Your Business Finances: Breaking Even, Profit, and Loss 186
Pricing Your Products and Services 193
Money Mistakes to Avoid while Building Wealth with Your Side Hustle 200
Meet Sahirenys Pierce 210
CHAPTER 6: In It to Win It! 215
Leveraging Metrics in Your Business 217
Managing Your Time: Tips and Tools to Help 225
Who Do You Need on Your Team? 231
Meet Emilie Aries 238
CHAPTER 7: Plan for Growth 243
Staying Consistent and Persevering through Seasons 245
Prioritizing Self-Care 250
Meet Ebony Ruffin 253
In Closing 258