Starting a Business For Dummies (Paperback, 5th UK Edition)

Introduction 1Part 1: Getting Started with Your New Business 7Chapter 1: Preparing for Business 9Chapter 2: Doing the Groundwork 27Chapter 3: Can You Do the Business? 51Chapter 4: Testing Feasibility 71Part 2: Making and Funding Your Plan 93Chapter 5: Structuring Your Business 95Chapter 6: Preparing the Business Plan 117Chapter 7: Getting Help 135Chapter 8: Finding the Money 147Chapter 9: Considering Your Mission 175Chapter 10: Marketing and Selling Your Wares 181Part 3: Staying in Business 211Chapter 11: Employing People 213Chapter 12: Operating Effectively 237Chapter 13: Keeping Track of Finances 261Chapter 14: Managing Your Tax Position 287Part 4: Making the Business Grow 303Chapter 15: Doing Business Online 305Chapter 16: Improving Performance 327Chapter 17: Exploring Strategies for Growth 347Chapter 18: Becoming a Great Manager 367Part 5: The Part of Tens 385Chapter 19: Ten Pitfalls to Avoid 387Chapter 20: Ten People to Talk to Before You Start 393Chapter 21: Ten Reasons for Using Social Media 401Index 411