[eBook Code] Fundraising for Social Change (eBook Code, 8th)

Online Content

Acknowledgments

Introduction to the 8^th Edition

About the Authors

Part One:  Nonprofits and the Money They Raise

Chapter 1: The Size and Scope of the Nonprofit Sector

Chapter 2: Creating a Fundraising Philosophy

Chapter 3 Be Clear About What the Money Will Do

Chapter 4: What You Have to Understand to Begin Fundraising

Chapter 5: The Importance of a Good Board of Directors

Part Two: Ask Them, Thank Them, Ask Them Again

Chapter 6:  Financial Needs and Fundraising Strategies

Chapter 7: The Very Human Need for Appreciation

Chapter 8: Getting Comfortable with Asking

Chapter 9: Ask Real Prospects

Chapter 10: How to Ask

Chapter 11: Strengthening Relationships by Creating Categories of Donors

Part Three: Strategies for Acquisition and Retention

Chapter 12:  Multi-Channel Fundraising

Chapter 13: What Successful Mass Appeals Have in Common

Chapter 14:  Direct Mail

Chapter 15: Online Fundraising

Chapter 16: Phone Banking

Chapter 17: Special Events

Chapter 18:  Establishing Voluntary Fees for Service

Chapter 19:  Door-to-Door and Street Canvassing

Chapter 20: Opportunistic Fundraising

Part Four:  Inviting Current Donors to Make Bigger Gifts

Chapter 21:  Building Major Donor Programs

Chapter 22: Setting Up and Maintaining Recurring Donor Programs

Chapter 23:  Legacy Giving

Chapter 24:  Setting Up an Endowment

Part Five:  Using Campaigns to Raise Large Amounts of Money

Chapter 25: What All Large Campaigns Have in Common

Chapter 26:  Raising Money for Capital

Chapter 27: Endowment Campaigns

Chapter 28: Conducting Feasibility Studies

Part Six: Budgeting and Planning

Chapter 29: Developing a Budget

Chapter 30: Creating a Fundraising Plan

Chapter 31: What to do in case of Financial Trouble

Chapter 32 The Perennial Question of Clean and Dirty Money

Part Seven:  Fundraising Management

Chapter 33: Infrastructure for Fundraising

Chapter 34: Hiring a Development Director

Chapter 35: Using a Consultant, Coach, Mentor, or Trainer

Chapter 36: Dealing with Anxiety

Part Eight: You the Fundraiser

Chapter 37:  Know What You Need to Know

Chapter 38: Working with Your Executive Director

Chapter 39: Working with Volunteers

Chapter 40: When You Encounter Ethical Dilemmas

Part Nine: Special Circumstances

Chapter 41: Raising Money in Rural Communities

Chapter 42: Fundraising for a Coalition

Chapter 43: When No One Is Paid

Chapter 44: When You Are Just Starting Out

Part Ten: The Power of Individual Donors in Two Social Movements

Chapter 45: Fundraising for LGBTQ Equality and Justice

Chapter 46: Building Political Power for Immigrant Right

Index